Yesterday i was waiting for bill in tesco's carpark. Whilst waiting i ripped formula adverts off the shopping trollies.
"What's the next best milk after Emma's?" Well, SMA! It's not your follow-on milk that's for sure. The second best thing after being breastfed is expressed milk from the mother, the third is donated breastmilk, the FOURTH is fornula.
At least there are a few more trollies at tesco that are not pushing this rubbish message around the shops...